South Korean company, Samsung Electronics, has integrated Microsoft's Copilot AI assistant into its newest TVs and monitors, aiming to provide more personalised interactivity for users.

The technology will be available across models released annually, including the premium Micro RGB TV. With Copilot built directly into displays, Samsung explained that viewers can use voice commands or a remote control to search, learn and engage with content more positively.

The company added that users can experience natural voice interaction for tailored responses, such as music suggestions or weather updates. Kevin Lee, executive vice president of Samsung's display business, said the move sets 'a new standard for AI-powered screens' through open partnerships.

Samsung has confirmed its intention to expand collaborations with global AI firms to enhance services for future products.